There are several issues right now with AR/VR which seem to be holding the growth of the industry back, probably the biggest one is the lack of a unified/central location to access interactive content.
Devon & Michal over at CinematicVR ask the same question in an interesting article: “Contextualizing the Vitality of Content Distribution: the VR and 360 Video Complex”
Content distribution has been industrialized, scaling to a state of overabundance, tipping the balance of power into the hand holding the smartphone. With waning attention spans and lack of exercise comes the droning stalemate of digital encumbrance and content disposability. A paradox of choice.
Media companies fight for our time. The social winners create open networks on top of the individual’s stream of shared written word, photo, and video; the legacy winners create closed channels from their slate of programmed written word, photo, and video. In today’s era, we lose by segregating media into the distinct buckets of new/user-generated and traditional/studio-produced. Why? It is all just media.
The de facto winner is the one that continually captures and owns the consumer’s time. Big media. Big brother. We are living in the oxymoron of an individualized society — the capitalization of our time.
It is often said that the virtual reality and 360 video industry is faced with the chicken and egg problem. The problem is that we haven’t cracked the egg, nor has the chicken hatched. To get to that point, we must look through the consumer’s lens.
Virtual reality and 360 video share an inherent flaw — the lack of consumption infrastructure. This has a direct correlation to viewership in that target users are presented too many choices and are far too limited on time. The chicken is choice; the egg is time.
Read More over at: CinematicVR
Are you interested in experiencing Augmented Reality or Virtual Reality?
The Denver area AR/VR community is out to make Colorado a Hub for the future of reality. We’re on a mission to grow this community to allow people to start building AR/VR companies here in Colorado. Experience games, adventures, and new apps in the future of reality.
Come to our meetups and play around with the HTC Vive, Oculus Rift and Microsoft HoloLens.
Anyone is welcome to this meetup; whether you’ve been playing with VR/AR for years or if you have yet to experience it.
Come Join Us!
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Advanced technology only from Microsoft.
Microsoft HoloLens is the world’s most advanced holographic computer and it’s now available for developers to purchase!
HoloLens has see-through holographic lenses that use an advanced optical projection system to generate multi-dimensional full-color holograms with very low latency so you can see holographic objects in your world. The key to a great holographic experience is holograms that are light point rich, i.e. have a high holographic density, and are pinned or anchored to the world around you. To achieve this, HoloLens has been designed for optimal holographic density of 2.5K radiants. The more radiants and light points there are, the brighter and richer the holograms become.
With HoloLens you can create and shape holograms with gestures, communicate with apps using your voice and navigate with a glance. HoloLens understands your gestures, gaze, and voice, enabling you to interact in the most natural way possible. With spatial sound, HoloLens synthesizes sound so you can hear holograms from anywhere in the room, even if they are behind you.
Developers can order up to five devices through the online store, with shipping to the US and Canada. Join the community and start developing for Microsoft HoloLens.
Get your HoloLens device here.